Information Helpdesk

There are a number of misconceptions and fallacies on the subject of email marketing that have to be cleared up before you start building your opt-in list. These marketing myths could present a substantial dilema as you start to market your business on the internet. So here are just some of the myths and falacies that you could have heard about email marketing.

1. Not a whole lot of people use email

Email marketing is one of the most successful marketing practices quite frankly because almost everyone uses email. Every place you look, you see email fields that need to be filled in with your email info before you can process a transaction or receive the material that you want. Practically every body has an email address to keep in touch with friends and family and to receive important and vital data.

2. Email marketing services can offend a bunch of people

The not so secret way to overcome this dilemma is through double opt-in permission-based email marketing. As soon as you obtain a persons permission to send them material, make sure that the information that you send is informative and on topic.

3. It’s stupid to send email to every person on your opt in list

The key to this tricky situation is to have a very discerning eye about who to email and who not to email. You can determine this by taking a look at your metrics. This really should show you which opt-in email list should give you the highest ROI or return on investment.

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Businesses who use SharePoint can respond much quicker to problems, customer enquiries, general questions and other day to day work place matters as it provides the tools and organisation to promote this.
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