Posts Tagged ‘Email Address’

Email Marketing Misconceptions Which Absolutely Have To Be Cleared Up

Sunday, February 7th, 2010

There are a number of misconceptions and fallacies on the subject of email marketing that have to be cleared up before you start building your opt-in list. These marketing myths could present a substantial dilema as you start to market your business on the internet. So here are just some of the myths and falacies that you could have heard about email marketing.

1. Not a whole lot of people use email

Email marketing is one of the most successful marketing practices quite frankly because almost everyone uses email. Every place you look, you see email fields that need to be filled in with your email info before you can process a transaction or receive the material that you want. Practically every body has an email address to keep in touch with friends and family and to receive important and vital data.

2. Email marketing services can offend a bunch of people

The not so secret way to overcome this dilemma is through double opt-in permission-based email marketing. As soon as you obtain a persons permission to send them material, make sure that the information that you send is informative and on topic.

3. It’s stupid to send email to every person on your opt in list

The key to this tricky situation is to have a very discerning eye about who to email and who not to email. You can determine this by taking a look at your metrics. This really should show you which opt-in email list should give you the highest ROI or return on investment.

Pop Ups Are a Great Way to Build Your Email List

Thursday, January 21st, 2010

A very effective tactic for gaining subscribers to your email list is using pop-ups. However, they must be used correctly. If you do not know what popups are – they’re little windows that pop up and open when a website visitor clicks a link. The most effective pop-ups are the ones that appear when someone attempts to exit your website.

Most people think that pop-ups are annoying but they can be a great way to get hold of someone’s email address. The trick to getting subscribers using pop-ups is to make your website visitors think that the pop up is a way of joining an important opportunity that should not be missed.

For this trick to be used for list building with success, you will have to make the pop-up message sound as if there is a valuable opportunity that will not appear again ever if they do not take action by filling out their information. Using this trick will boost your mailing list in no time. Visitors will be more inclined to click on the link that would allow them to leave their details.

However, as effective as this is, keep in mind that many people have pop-up blockers on their computers. There are many possible solutions to this problem, so if you’re well informed enough you will find a way around pop-up blockers. In the end, it will be worth it because this tactic will grow your list fast. In addition, as we all know, more people on your email list equals more sales.

Tip: One thing you can use to get around pop-up blockers is to use DHTML pop-ups because they cannot be blocked.

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