Information Helpdesk

What I am about to reveal will probably not make some fellow gurus happy, but this needs to be said:

- No matter what they say about affiliate marketing, it’s virtually impossible for everyone to get those 5,000 – 10,000 dollars a month they are raving on about. The reason? There is simply too much competition! However my fellow gurus are correct on one point: No money will fall into your hands if you are not doing anything to get it there…

I decided to help you get started in the right state of mind, by giving you these high level tips below, that will help you make some money with the different kinds of affiliate marketing programs you can find on the internet.

1. Google Adwords

Some say the days of free traffic are over, but there are still some traffic coming that way, however those hits are surely fading away quickly. You can choose to work hard creating web pages that rank well in the search engines, but still – it’s very hard to do. If you still feel like trying, there are lots of Search Engine Optimization Guides available for you to download, both paid and free.

Simply by paying for clicks with Google (it’s called the Adwords program), you can get the top three positions on the search engines that matter the most – in a matter of minutes. It may come as no surprise to you that there are lots of guides available on how to optimize your google adwords campaigns as well! Did you know that the “engine” that drives some of the traffic is called Adsense? The adsense program allows website owners to put ads on their sites, and when the ads are clicked – the site owner just made some cents online. Most Google Adwords Guides recommend turning off that part of the campaign, due to the click fraud involved, which will give you bad quality, non converting traffic.

2. Your own email list

Building an email list of subscribers is hard, but doable. The task of sending offers to your very own email list is the ideal way to build a residual income online. Instead of sending traffic away and hoping for the best, the best alternative for you (in my opinion) is having your own email list to which you will be able to send multiple offers on periodic intervals. There are lots of autoresponder services that you can subscribe to, and if you feel like having total control, there are several Autoresponder Scripts available for purchase as well.

3. Having Your own affiliate program

Did you know that the gurus are aware of the fact that every visitor that fills out form on your site can generate 50 cent in revenue? What about if you pay someone 25 cents (50% commission) to generate that same amount of traffic, that you would otherwise pay Google to get?

This is the secret most newbies don’t know (and that the gurus don’t want you to know about): Let others generate the traffic you need to make some sales! There are a lot of advantages using this approach, including the fact that now others pay Google to get the traffic for you.

Final Words:

Yes, when it all comes down to it, everything involves paying for traffic in one way or the other. Just remember – in order to make the online income you dream about, you’ll need to invest very wisely in the different kinds of advertising available to you.

To Your Success,

Anders Eriksson

Private Label Rights Membership Site Owner

If you run your AdWords campaign properly you’ll know that certain keywords generate highly profitable visitors to your site. You will also recognise that most of your keywords are not profitable. Discovering which are good takes time and the method of uncovering the profitable niches keywords requires analysis, thought, testing and of course, measurement.

I run a campaign that uses just three keywords to generate a steady flow of cash into my bank. I advertise a specific service using these three keywords and earn a commission whenever I deliver a new customer to them. I don’t get involved in lead capture or anything like that for this campaign. I just drive targeted traffic to the service provider’s website via my affiliate link.

The same three keywords have been highly profitable for over 18 months and generally generate in commissions 3 to 4 times what I spend on clicks.

So would I be prepared to disclose these keywords to you? Only for a price.

These keywords are responsible for producing an automatic income stream for me and will probably continue to do so for years to come. They are obscure. They took a lot of research and ingenuity to find and I am now benefiting essentially from the intellectual property I have tied up in my AdWords account.

Many companies have a huge intellectual property investment in their Pay Per Click campaigns without realising it. So I thought it would be interesting to try and put some value on this just so that advertisers became more aware of the true value that a well-run campaign delivers.

I’ll keep the mathematics simple and so there is some inaccuracy in my calculations. The point is to demonstrate the principle rather than perform an accurate assessment, something which would require actuarial skills.

So here goes.

Suppose I spend $500 a month on a particular campaign and that it produces $1500 a month in income. My profit, which is automatically generated, is then $1000 a month or $12000 a year.

If this income stream was going to carry on for ever (which it won’t) then we could give it a capital value of the annual income divided by the current interest rates. If interest rates are 5%, then the capital value is $12000 divided by 0.05 = $240000. This is the amount of capital you would need to place on deposit with a safe institution to receive the equivalent annual income.

Realistically I know that my income from this campaign is much less secure than money in the bank but that doesn’t stop me making an estimate of its capital value.

Suppose I give my campaign a life-expectancy of just 2 more years. That is 24 months of $1000 a month profit or $24000. (I am not bothering to calculate the time value of money here which takes into account the fact that money now is worth more than money later. It is the magnitude I am after rather than precision.)

If these figures applied to my campaign, each keyword would be worth an average of $8000 to me. If the campaign had a life-expectancy of 3 years instead of 2, the value would be $12000 per keyword instead.

These are shockingly large figures.

So the questions you should take away from this article are:

1. Have you ever stopped to work out what some of your keywords are really worth to you?

2. Have you ever stopped to think carefully who you are disclosing your campaign details to when you ask someone else to manage your AdWords account for you?

As an AdWords Account Manager I look after my clients accounts as if they are assets of their businesses. My job in some respects is to grow the value of those assets as well as to deliver high ROI and profitability.